True Integrity is a versatile product to simply cover greys or add personality to your style. With a vast range of colours and intensifier to enhance your hair in every way possible you will not want to use your usual brand again. True Integrity is the colour you’ve been waiting for. For maximised coverage and long lasting effects your hair will thank you for your treatment. Fashion royalty with True Integrities Gold selection, Copper or Radiant Reds. Which ever shade you choose you will love!